Looking to fill an empty space with something that matched the sophistication and Dallas spirit of the historic Statler, Unbranded and Downtown Dallas Inc. worked together to feature the unique Ora Et Labora. OETL is a Dallas-based company that offers finely selected globally sourced artisan goods specifically from the Argentinian and Italian markets. The owner, Gisela, goes around the globe to pick out each item by hand in an effort to share her unique Argentinian and Italian heritage to the Dallas area.
The Statler, downtown Dallas’ recently renovated gem of a hotel, continues to surprise us. Since its grand re-opening in October 2017, the hotel has announced plans for several new additions, from the all-day brunch spot Overeasy to a restaurant-meets-game-room called Scout.
As of February 5, the hotel now houses a globally-influenced pop-up shop. A collaboration with Unbranded, the pop-up offers free retail space for a curated group of artisans to display and sell their work. Unbranded, an innovative concept by Downtown Dallas Inc., also found success last holiday season with a winter marketplace in the historic Dallas Power & Light Building.
For the past four years, the Dallas pop-up shop has operated in vacant spaces during a three-week selling period spanning from the end of November to mid-December. Last week, Unbranded announced it was taking up a residence at The Statler marking its move into a year-round pop-up.
Matt Alexander and Bryan DeLuca launched Unbranded in 2014 to offer free, temporary retail space to entrepreneurs, designers, photographers, artists, chefs, and more during the holiday season. This past season, Downtown Dallas, Inc. took over operations of Unbranded.
Under new management, Unbranded will continue business year round. Rather than exhibiting multiple vendors at once, the new system allows a single brand to be featured exclusively for two months.