We Break Down Unbranded’s Epic, Three-Weekend Pop Up

Now in its fourth consecutive year, pop-up market concept Unbranded is returning to Dallas to showcase a curated group of artisans, from painters to potters to jewelry designers. The historic Dallas Power & Light Building in downtown Dallas, once a vacant space, will come alive when it hosts the bazaar-like market this year. Pop in for one-stop holiday shopping, and enjoy complimentary gift-wrapping, music, happy hour cocktails, and more. Unbranded runs from November 30 to December 16 (Thursdays, Fridays, and Saturdays from 11am to 8pm).

Downtown Dallas' coolest pop-up shop opens for business in historic building

Unbranded is opening for business for the fourth consecutive year. The coolest, most eclectic pop-up shop in downtown Dallas, Unbrandedprovides free retail space to a rotating assortment of local artists, designers, photographers and more. 

Founded in 2014 by Matt Alexander and Bryan DeLuca, the pop-up is now under ownership of Downtown Dallas Inc (DDI) as part of DDI's Wanderland programming. The entrepreneurs founded Unbranded as a way to support shopping local. 

Setting up shop in the historic Dallas Power & Light Building at 1508 Commerce Street beginning November 30, this year's festivities will include a complimentary gift-wrapping lounge, drinks, crafts and workshops. 

Unbranded pop-up shop is back in Dallas for downtown holiday shoppers

Starting Thursday, a group of rotating entrepreneurs will be setting up shop in Downtown Dallas Inc.' Unbranded shop.

The temporary store this year is at 1508 Commerce St. in the old Dallas Power & Light building where Jos. A Bank had operated for several years until it closed recently.

Unbranded will be open Thursdays through Saturdays Nov. 30 through Dec. 16 from 11 a.m. to 8 p.m. This is the fourth year that Unbranded has opened for the holidays. 

Unbranded is back and better in Downtown Dallas

If you haven’t attended an Unbranded event, here is your chance as the popular pop up shop returns for its fourth consecutive year in downtown Dallas.

Yes, you heard right. One of Dallas most popular pop-up shops Unbranded is returning again this year. The Annual event is a retail and event experiment which provides creative free space to entrepreneurs, artists, photographers, chefs, and more. The event is moving to bigger space in downtown Dallas this year.

Its co-founders, Matt Alexander and Bryan DeLuca are excited to be bringing back Unbranded for the fourth consecutive year. Both will remain hands on with the selection of vendors along with some fan favorites from past years.

Unbranded Pop-up Returns with Downtown Dallas Inc. at Helm

Returning for its fourth year, Dallas pop-up shop Unbranded will be back in downtown Dallas once again — this time under new management.

Matt Alexander of Q Fifty One Digital and Bryan DeLuca of Foot Cardigan created Unbranded in 2014 to promote local startups and give the Dallas community a way to buy more personalized gifts in time for Christmas.

After their first successful year in Deep Ellum, they partnered with Downtown Dallas Inc. and have been in downtown ever since. Now, Alexander and DeLuca have decided to hand over the reins to their partners.