Downtown Dallas' coolest pop-up shop opens for business in historic building

Unbranded is opening for business for the fourth consecutive year. The coolest, most eclectic pop-up shop in downtown Dallas, Unbrandedprovides free retail space to a rotating assortment of local artists, designers, photographers and more. 

Founded in 2014 by Matt Alexander and Bryan DeLuca, the pop-up is now under ownership of Downtown Dallas Inc (DDI) as part of DDI's Wanderland programming. The entrepreneurs founded Unbranded as a way to support shopping local. 

Setting up shop in the historic Dallas Power & Light Building at 1508 Commerce Street beginning November 30, this year's festivities will include a complimentary gift-wrapping lounge, drinks, crafts and workshops.