For the past four years, the Dallas pop-up shop has operated in vacant spaces during a three-week selling period spanning from the end of November to mid-December. Last week, Unbranded announced it was taking up a residence at The Statler marking its move into a year-round pop-up.
Matt Alexander and Bryan DeLuca launched Unbranded in 2014 to offer free, temporary retail space to entrepreneurs, designers, photographers, artists, chefs, and more during the holiday season. This past season, Downtown Dallas, Inc. took over operations of Unbranded.
Under new management, Unbranded will continue business year round. Rather than exhibiting multiple vendors at once, the new system allows a single brand to be featured exclusively for two months.